Meeting with Marina, founder of the holistic concept-store La Seinographe

Hello Marina, can you tell us a bit about yourself and your background?

I am Marina, young mother and passionate entrepreneur, founder of the committed holistic concept store, La Seinographe .

After ten years as an employee in large structures, in 2017 I launched a Parisian lifestyle blog to very quickly realize that another form of career was waiting for me. After working in music and in the TV industry, I had the chance to design my own profession at the crossroads between art of living, craftsmanship and responsible consumption.

Your concept store, La Seinographe, is celebrating its 5th anniversary. Can you tell us about this new start?

La Seinographe is a project that has grown in a very organic and intuitive way, a bit like an extension of myself with the quest for meaning as its leitmotif .

If from the beginning, I like to celebrate responsible consumption - 100% made in France, vintage & upcycling - since last spring after an intensive practice of yoga & meditation, I wanted to go further by offering holistic treatments and practices. - hypnosis, sophrology, massages, yoga & meditation - in store thanks to the opening of 2 new spaces dedicated to well-being.

At a time when so many of us are suffering from a society that lives at 100 per hour, I am delighted to be able to share virtuous holistic tools and practices, in particular thanks to passionate partner practitioners such as Claire Assali , Laura Beauchamp , Ombéline Sophrologist . ..

Today more than ever, it seems urgent to me to celebrate the return to oneself to live better with ourselves but also with others.

What are your tips for juggling family life and entrepreneurship?

That's a very good question. In fact, this may be my biggest challenge for 2021!

My husband is also an entrepreneur. Since the birth of our daughter 3 years ago, moments of break are rare.

Yoga & meditation have become my best allies to stay the course, soothe my mind and boost my energy and creativity.

When I need to recharge my batteries, especially if I'm really very tired, a yoga nidra (especially those of Stéphanie - Mademoiselle Pierre ) or a sound bath are always life-saving.

What inspires you on a daily basis?

I'm originally from the Southwest but I've always been more of a city dweller. Since I was 18, I have moved a lot away from nature, which I did not think was particularly necessary for my balance. It's only recently that I realize how meaningless without the nature and the strength of the elements everything is.

Nature is an inexhaustible source of life, beauty, creativity... it is perfect to help us catch our breath, re-anchor ourselves, find answers.

The simple fact of taking the time to listen to it and observe it can make us switch in a few seconds into a meditative state. It's just magical :)

We can find Hygée in your shop, what is your impression of our products?

You know, I'm a big fan of Hygée :)

I find it brilliant to democratize the use of adaptogenic plants whose virtues are quite impressive and real allies for taking care of yourself on a daily basis.

I love to hear from my customers in store and to see that some people get back to sleep simply with 1 spoonful of the Serenity powder before going to bed or find real vitality and concentration thanks to the Energy powder .

In short, I can't wait to discover the next nuggets that you will concoct for us in 2021!

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Find Marina in her shop La Seinographe, 41 Rue Notre Dame de Lorette, 75009 Paris